We're less than a week away from the launch of Rift, and I have to say, despite bashing their advertising campaign, I'm actually pretty optimistic about this game's success. This is the first time I've been optimistic about an MMO's launch since LOTRO, and the first non-franchise MMO I've ever had hope for. So best of luck, Trion! Fight the good fight, dodge the shadow of the WoW colossus, and try to convert as many tourists as you can. I'm rooting for you!